Por Larrañaga Secretos, 2013 Spanish Regional Edition, Cuban Cigar Information
It seems that the Spanish distributor for Cuban Cigars, Altadis have utilised a different strategy for their own 2013 Regional Edition, compared to other distributors. Whilst other distributors have gone for prestige, Altadis have gone ahead and produced a high volume, low price regional edition in the form of the Por Larrañaga Secretos.
Whilst other distributors have gone for the minimum run of 2000 boxes, the Secretos have a release of 8000 boxes of 25. Secretos are currently retailing in Spain at around €3.50 per single cigar.
From what I've read on the major cigar forums, this strategy has been a huge success with aficionados, where many of them have gone ahead and secured multiple boxes without even sampling the cigar beforehand. Even with Altadis huge run of 8000 boxes, I can't see the Secretos hanging around in the walk-in humidors of Spanish tobacconists much more than a year.